1. Create, Publish, and Promote Content for Thought Leadership — In red-ocean competitive markets, establishing your leader or team as experts builds trust and credibility with potential clients. Research and compose high-quality blog posts on industry trends, offer valuable insights, and address customer pain points. Generate lite-papers or longer white papers that showcase your expertise and provide valuable information to your target audience. Host engaging discussions with industry leaders and thought leaders on webinars, podcasts, or other events to attract and engage your audience. And make sure to share that precious content across social networks, building relationships with potential clients and partners.
2. Leverage Account-Based Marketing (ABM) — As you win early adopters, engage your high-value accounts to ensure retention and grow wallet-share. Tailor marketing campaigns and messages to the specific needs and challenges of each target account, and engage directly with key decision-makers through email, phone calls, and in-person meetings. LinkedIn Ads can augment your social network strategy, and always be gathering data to identify and prioritize your highest-value accounts
3. Tap AI to Accelerate Deliverables — Use AI tools to generate ideas, write drafts, and optimize your content for search engines. AI can also help you predict customer behavior, identify potential churn, and personalize your marketing campaigns. AI chatbots can augment small customer support teams, and other AI apps can help automate repetitive tasks across marketing, onboarding, customer service, and even ABM efforts.
Together, these activities can help your B2B technology startup more effectively reach your target audiences, build brand awareness, drive engagement, and ultimately grow revenues.
