Corporate Communications

Branding & Brand Communications

• Brand narratives
• Buyer personas
• Competitive landscape
• Corporate identity
• Mission and vision
• Values and CSR

Employee Communications (with Human Resources)

Investor Communications

• Board relations
• Prospecting materials such as pitch decks and data rooms

Marketing

• Advertising—broadcast, digital, print, etc.
• Analytics—past, present, future
  -  Attribution & Conversion
  -  Financial data (ARPU, ARR, CAC, CLV/LTV, ROI, etc.)
  -  Volumetric data on performance (acquisition rates, audience behavior, brand awareness, email campaigns, retention rates, social engagement, web traffic, etc.)
• Channel Marketing—white-label programs for distributors, partners, and VARs
• Content (Inbound) Marketing
  -  Articles
  -  Blog posts
  -  Case studies
  -  Data sheets
  -  eBooks
  -  Infographics
  -  Search engine optimization (SEO)
  -  Use cases
  -  Videos
  -  Webinars
  -  Website content
  -  White papers
• Direct (Outbound) Marketing
  -  Conferences, events, trade shows
  -  Direct mail campaigns
  -  Email campaigns
  -  Newsletters
  -  Telemarketing scripts
• Product Marketing
  -  4Ps / 4Cs
  -  Customer journeys
  -  Data sheets
  -  Go-to-Market strategy
  -  Market segmentation
  -  Product narratives
  -  Reviews and testimonials
  -  Success metrics
  -  SWOT analysis
• Retention Marketing
  -  Customer advisory boards
  -  Customer experience management programs
  -  Net Promoter Scores (NPS)
  -  Nurturing programs
  -  Surveys
• Sales Enablement
  -  Lead generation and MQL-to-SQL process
  -  RFP responses
  -  Sales decks and other collateral
  -  Sale process, tracking, and training

Public Relations

• Analyst relations
• Media relations
• Press releases