brand_communications

A FULL RANGE OF CORPORATE COMMUNICATIONS

Branding & Brand Communications

  • Brand narratives
  • Buyer personas
  • Competitive landscape
  • Corporate identity
  • Mission and vision
  • Values and CSR

Employee Communications (with Human Resources)

Investor Communications

  • Board relations
  • Prospecting materials such as pitch decks and data rooms

Marketing

  • Advertising—broadcast, digital, print, etc.
  • Analytics—past, present, future
    -  Attribution & Conversion
    -  Financial data (ARPU, ARR, CAC, CLV/LTV, ROI, etc.)
    -  Volumetric data on performance (acquisition rates, audience behavior, brand awareness, email campaigns, retention rates, social engagement, web traffic, etc.)
  • Channel Marketing—white-label programs for distributors, partners, and VARs
  • Content (Inbound) Marketing
    -  Articles
    -  Blog posts
    -  Case studies
    -  Data sheets
    -  eBooks
    -  Infographics
    -  Search engine optimization (SEO)
    -  Social media optimization (SMO)
    -  Use cases
    -  Videos
    -  Webinars
    -  Website content
    -  White papers
  • Direct (Outbound) Marketing
    -  Conferences, events, trade shows
    -  Direct mail campaigns
    -  Email campaigns
    -  Newsletters
    -  Telemarketing scripts
  • Product Marketing
    -  4Ps / 4Cs
    -  Customer journeys
    -  Data sheets
    -  Go-to-Market strategy
    -  Market segmentation
    -  Product narratives
    -  Reviews and testimonials
    -  Success metrics
    -  SWOT analysis
  • Retention Marketing
    -  Customer advisory boards
    -  Customer experience management programs
    -  Net Promoter Scores (NPS)
    -  Nurturing programs
    -  Surveys
  • Sales Enablement
    -  Lead generation and MQL-to-SQL process
    -  RFP responses
    -  Sales decks and other collateral
    -  Sale process, tracking, and training

Public Relations

  • Analyst relations
  • Media relations
  • Press releases

Let's talk...

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