The communications that occur every time an employee, investor, partner, prospect or customer interacts with a brand: When they see a logo; read a prospectus; engage a product or service; view advertising, press, or social media; or meet with an employee. Consistent, well-managed brand and corporate communications build stronger reputations and loyalty.
Content marketing focuses upon creating and promoting valuable, relevant, consistent messaging to woo a defined audience—and ultimately to drive profitable customer action.
Compelling content helps to speed sales cycles, open new markets, and improve customer experiences for greater brand loyalty and customer lifetime value.
Jones Communications builds and executes go-to-market (GTM) strategies via:
- Brand & Corporate Communications — creating and managing messaging for employees and investors, partners and channels and suppliers, prospects and customers, target markets and the general public to maximize brand impact, credibility, differentiation, loyalty, and market development
- Content Marketing — authoring, publishing, and promoting brand narratives (articles, blogs, case studies, press releases, product stories, social media, success metrics, use cases, web pages, webinars, white papers, and other collateral) to build awareness, interest, and credibility
- Customer Experience Management — measuring and closing the gap between the intended customer experience and the actual customer experience, with a goal of improving customer acquisition, retention, loyalty, and lifetime value
Contact us to learn how your company can accelerate sales, open new markets, and deliver superior customer experiences with our marketing services!